1. PURPOSE
This IP & Content License Policy (“Policy”) governs ownership, licensing, and permitted use of intellectual property and content exchanged or displayed through the Infee Platform.
This Policy forms an integral part of the Master Terms of Use, Merchant Agreement, and Influencer Agreement.
2. PLATFORM INTELLECTUAL PROPERTY
All rights, title, and interest in and to:
- the Platform software,
- tracking systems,
- attribution logic,
- databases,
- branding,
- trademarks,
- design,
- documentation, remain the exclusive property of Infee.
Users receive a limited, non-exclusive, non-transferable, revocable license to use the Platform solely for its intended purpose.
Reverse engineering, copying, or unauthorized commercial exploitation is prohibited.
3. MERCHANT CONTENT
Merchants may upload or provide:
- product descriptions,
- images,
- brand assets,
- marketing materials,
- logos,
- promotional content.
The Merchant represents and warrants that:
- it owns or has sufficient rights to all provided content,
- such content does not infringe third-party intellectual property rights,
- content complies with applicable law.
The Merchant grants Infee a non-exclusive, worldwide, royalty-free license to:
- host,
- display,
- reproduce,
- distribute, such content solely for the purpose of operating the Platform.
4. INFLUENCER CONTENT
Influencers may create original promotional content related to Merchant campaigns.
Ownership of Influencer-created content remains with the Influencer unless otherwise agreed between the Influencer and the Merchant.
The Influencer grants Infee a limited, non-exclusive license to:
- display campaign-related content within the Platform dashboard,
- use performance data for reporting and analytics,
- reference anonymized performance examples for internal analytics.
Infee does not claim ownership of Influencer-created media.
5. LICENSE BETWEEN MERCHANT AND INFLUENCER
The Platform facilitates collaboration but does not define ownership terms between Merchants and Influencers.
Any transfer of rights or content usage permissions between Merchants and Influencers must be agreed separately between those parties.
Infee is not a party to such agreements.
6. USER WARRANTIES
Users warrant that they:
- will not upload infringing materials,
- will not misuse third-party trademarks,
- will not engage in unauthorized brand bidding or trademark abuse (unless permitted).
Infee may remove content suspected of infringement.
7. INFRINGEMENT CLAIMS
If Infee receives a credible intellectual property complaint:
- the relevant content may be removed,
- the related account may be temporarily suspended,
- documentation may be requested from the involved party.
Infee reserves the right to act without prior notice where necessary to mitigate legal risk.
8. NO LIABILITY FOR USER CONTENT
Infee does not monitor all user content and shall not be liable for:
- copyright violations by users,
- trademark misuse by users,
- misleading promotional materials created by users.
Users remain fully responsible for their own intellectual property compliance.
9. SURVIVAL
Licenses granted to Infee for operational purposes survive for as long as necessary to maintain historical records, resolve disputes, or comply with legal obligations.
10. POLICY UPDATES
Infee may amend this Policy as required.
Continued use of the Platform constitutes acceptance of updates.